2.7 Million Indie Books Published in 2010 – Holy Bejeezes!

During a recent twitter chat, someone pointed me towards an interesting fact. According to an article published by the Association of Independent Authors,  over 2.7 million, yes that really is millions, new independent book titles were published in 2010.

What the…that many? Holy bejeezes Batman!

If you’re like me, you may find this number alarmingly high. But after you settle down and realize it’s just the way things are at the moment,contemplation sets in. You then wonder, what on earth is driving all this?

Clearly, there’s a lot to discount. One should assume that a good portion of these millions are spammers (public domain works dumped on Amazon to nab buyers who think, what the heck, it’s only 99 cents) plus a deluge of quite horrible slush pile fire starter.

However, there’s probably a good portion worth reading too. And that number, which I can only speculate, is growing at a huge rate. I like to think there are some good reasons for this phenomenon.

The analogy I’m trying to make is like torrential rain and flood water, and it goes like this. Traditional publishers have been rejecting so much work over the decades, by either system inefficiencies or anticompetitive activity, that a flood of books now inundate the market. The dam is broken, and the waters come down. There are many new and established authors who have simply given up the “rejection marry-go-round”. And established authors have even a greater reason to self/indie publish if they have a large backlog of edited  work ready-to-go.

Important for anyone stepping into these murky water will be to figure out how to survive over time. I believe that even though many barriers-to-entry have been removed, rising above the dark waters of schlock and mud will prove difficult. The solution? Patience, and the unending tenacity to demonstrate quality. This is key.

The other question I have is, how long will this flood last? I don’t believe every new author will keep pumping out books. Many will have pipe dreams, and give up when they realize there is no pot of gold for them. Also, backlogs from established authors will eventually run dry. What then?

Like many people say, we live during very interesting times in the publishing industry. I’m enjoying myself. Getting my feet wet, and splashing around in the water. So far it’s been loads of fun. I just hope I don’t lose my bathing suit, get washed away…or drown!

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