I had an interesting experience getting people to buy my book on the Amazon Kindle. What I thought would be a fairly easy task, turned out to be an effort. Most were able to get the book on some device, but the entire process took (on average) 20 minutes. Why you ask? Because Kindle readers are not yet the norm, at least here in Australia. If they were, it would be a 1 minute job.
Without a real Kindle, I needed to step my readers through a more complex process because Amazon won’t sell Kindle books without a registered reader… somewhere.
To give you an idea of what occurred, let me me give you some bullet points of the questions I asked, followed by the response and follow up actions. This kind of stuff took place as I sold “each and every” copy of my book. Keep in mind, it’s a worst case scenario:
- Will you please buy my book? – Sure.
- Do you have a Kindle? – No. Let’s download a reader then.
- Shall we get Kindle reader on your PC? -Sure. Download that small 25 meg file. Wait…wait…wait. Networks slow! It finally downloaded. Yay!
- Let’s install the PC Kindle reader. -Whoops, we can’t install the PC reader because: security protocol gets in the way, other technical problem.
- Sigh! Well do you have an iPhone and or iPad? – Sure. Great, let’s try that.
- Use the App Store to get the Kindle app? – Sure. Oh, you don’t remember your password on the iTunes App Store. Fumble, call boyfriend/girlfriend/parent/husband/wife/child to get password. No one is picking up! Darn! Oh wait, they’re calling back now. Get password. Yay!
- Let’s download that Kindle reader. -Sure. Oh, the connection is very slow. Wait….wait…wait. It downloaded! Thank goodness, that’s done. Yay!
- Let’s register the Kindle app. -Whoops, you don’t remember your Amazon login? Request email to get password. Oh no, email is not working for some reason. What do we do now?
- Shall we make a new Amazon account? -Sure! Okay, let’s get that done. Click all over, insert name, address, credit card details. What? They don’t like that debit card? Fumble, get another card. Okay this one works: Great! That’s all done. Yay!
- Let’s go back and download the Kindle reader on your iPhone then? -Sure. Whoops, connection on phone is not working. Wait…wait…wait. Finally, Kindle reader is download. Yay!
- Let’s register the Kindle reader. -Sure. What? My name and password are not valid? We just made a new account fer God’s sake! Try again. Try again. Try again. It worked! Yay.
- Let’s buy my book now. -Sure. Whoops, can’t buy the book directly on the darn iPhone Kindle app. Let’s go back to the Amazon account on the PC and buy that book! Hit ONE touch to buy button. Click! Oh, log in again. Hmmm. Confirm card. Hmmm. Confirm address. Okay, that ONE touch click which turned into one login and 3 clicks is over. Yay!
- Let’s see it on the Kindle reader. -Sure. Hit synch button. Wait…wait…wait. There it is!
- Finally, a happy customer.